Goody’s, a subsidiary of Vivartia, member of the Marfin Investment Group (MIG), opened a few days ago its new flagship store of the most beloved chain, Goody’s Burger House, at the heart of Athens, in Syntagma square! It is a modern store of high aesthetics, where innovation and advanced technology applications dominate the space and which is soon expected to become the new “talk of the town”.

The new Goody’s Burger House store in Syntagma square is housed in one of the most historic buildings of the center of Athens, at the junction of Filellinon and Othonos streets. In a perfect “marriage” of the classical architecture of the building with the innovative applications that are dominant in the new designed space, the Goody’s Burger House store in Syntagma is currently the flagship of the chain’s stores, which, for more than four decades, has managed to introduce to the Greek public the concept of burgers and now presents to the Greek and international market the brand’s “next day”.

At the Goody’s Burger House store in Syntagma we focus on the consumer’s overall experience by presenting new innovative ways of ordering via digital platforms, as well as unique thematic corners for unlimited gaming, which will delight all visitors. At the same time, the timeless values of the brand for excellent quality and optimal customer service are preserved.

Goody’s Burger House aspires to transform this historic corner of Athens into a meeting point for Greeks and tourists who travel around the city center. The new Goody’s Burger House store is expected to receive an average of over 100,000 visitors monthly.

MIG’s and Vivartia’s Catering Group CEO, Mr. Thanassis Papanikolaou, stated on the opening of the new store: “The company is implementing its strategy for continuous development and growth both inside and outside of Greece. The new Goody’s Burger House store in Syntagma square marks a new era in the catering industry by implementing Goody’s vision for leadership and innovation. The company, despite the difficult economic situation, continues to steadily invest in Greece by selecting key spots, by highlighting the entrepreneurial and commercial dynamics and by significantly strengthening its leading position in the industry.”.