Goody’s Burger House is constantly evolving, demonstrating its commitment to promptly and effectively meeting the modern needs of today’s consumers. The most recent example of this is the complete renovation and digital transformation of its store at The Mall Athens—a transformation that goes far beyond a simple refurbishment, heralding a new era in how customers interact with their favorite brand and ushering in a revolutionary food experience.
As part of the store’s redesign, the chain has introduced a pioneering fully automated model, expected to set a new benchmark in the food service industry—not just in the Greek market but across Europe. The most innovative element of this transformation is the installation of specially designed lockers, which allow customers to collect their orders without any human interaction. Once the order is prepared, the customer is notified via display screens and, by scanning their order receipt, automatically retrieves their meal from the corresponding locker. Additionally, the store features self-service ordering kiosks, enabling customers to easily select their items and track the progress of their order in real time on screen.
The entire process is fully digital and contactless, offering not only speed and convenience but also an experience that blends technological excellence with modern design—enhancing the customer’s sense of control and comfort.
Katerina Papageorgiou, Chief Strategy & Operating Officer of the Goody’s-Everest Group, commented:
“Today, all companies—regardless of industry—are incorporating technology into their strategy as part of their ongoing development, making it a core pillar of their operations. We have chosen to take the next bold step, pioneering in the food service sector with a holistic full-automatic service approach, unprecedented in the Greek market. Our continued investment in digital innovation is a strategic choice that reflects our vision for the future. Our goal is to integrate technology and innovation in ways that genuinely enhance every aspect of the customer experience. With this new concept, we directly address the needs of the new generation, offering an experience that aligns with their digital-first lifestyle and meets their expectations for interactivity, speed, and convenience—all with the guaranteed quality and flavor that Goody’s is known for. It’s worth noting that initial customer feedback has been overwhelmingly positive, describing the new service experience as not only innovative and modern but also highly enjoyable.”
Through the integration of groundbreaking digital solutions, Goody’s Burger House is redefining the concept of fast, high-quality food by delivering an experience that combines unmatched flavor with service innovation.
