BARBA STATHIS stood out at the Super Market Awards, a prestigious event in the food retail industry, earning two distinctions that highlight its commitment to innovation and high quality. These awards were granted for the relaunch of its fresh salad line in new, transparent packaging, supported by a comprehensive TV, radio, and print campaign, as well as product placements in cooking shows.
Specifically, the company received a gold award in the category “Successful Product Line Relaunch” for its fresh salad range, which was reintroduced in updated packaging and enhanced with four new product codes. BARBA STATHIS fresh salads are triple-washed, freshly cut, and ready to serve, offering a variety of tasty and nutritious options that meet modern consumer needs. The range includes 10 products in total, now available in new transparent packaging made from 100% recyclable materials with 17% less plastic, reflecting the company’s commitment to responsible business practices and sustainable development.
At the same time, BARBA STATHIS won a bronze award in the “Marketing & Communication (Food)” category for its communication strategy accompanying the relaunch of the fresh salad range.
The comprehensive 360° campaign, centered around the message “They Do Us Good!”, combined traditional and digital media, focusing on the innovation of the new packaging and the quality of BARBA STATHIS’s freshly cut vegetables, securing consumer preference.
Each recognition underscores the continuous evolution of BARBA STATHIS, which consistently invests in innovation and quality to meet the needs of Greek consumers.
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BARBA STATHIS has been active in Greece for over 50 years. Since its inception, it has systematically invested in the primary sector and continuous innovation, significantly boosting the Greek economy. Its dedication to excellent quality and maximum product safety, high expertise, ongoing investments, and emphasis on sustainable development and continuous modernization have made the company an undisputed leader in its sector. For more information about BARBA STATHIS’ activities: www.barbastathis.com