Vision, principles, objectives


  • To grow in a manner which demonstrates our respect towards our consumers, employees, society and environment
  • Every day to create, with passion for innovation; and remain steadfast in our commitment to quality.
  • To offer added value to consumers through every single product and service.
  • To actively invest in the Greek economy, market and society.


Strategic Axes

  • To maintain and consolidate our leading position through the course we have set ourselves for growth, innovation, quality and contribution to society as a whole.
  • To strengthen the Group’s international profile through strategic alliances, synergies; we are expanding our network’s exports.
  • To promote added value in each of our activities and to invest in innovation, quality and the safety of products and services.
  • To support society and our employees through these trying times.


With over 5,500 employees and a portfolio containing tens of Greek products and historic companies, the VIVARTIA group is one of the largest Food and Drink Groups in the Greek market. It continues to grow steadily with investments in Greece and abroad, supporting the domestic market and the Greek economy and giving back to society through social responsibility actions.

Our goal and vision in VIVARTIA is to continue to invest in Greek entrepreneurship as well as in innovation and quality; and to be responsible towards our consumers offering them products with an added value on a daily basis. In other words, to reinforce those features which are our unique “corporate footprint” on society and lay down the foundations for a sustainable future.