On June 1st, World Milk Day, DELTA celebrates and reminds us of its unique nutritional benefits, launching an overall campaign in order to inform the public about the timeless value of this valuable food.

As part of the #lovemilk campaign, DELTA “uploads” the microsite www.lovemilk.gr in which the user can be informed about milk’s nutritional richness in an interactive way. In addition, via the “Drink Milk, Give Away Love” application that is hosted in the microsite, users can be informed about its benefits. At the same time, through a specially designed mechanism, DELTA, with the participation of users, will offer a glass of milk to the non-profit organization “Together for Children”, the union of welfare associations that supports actions and initiatives for children in need by offering coordinated services to more than 30,000 children per year, of which 10,000 on a systematic basis.

The awareness campaign also includes deliveries of DELTA’s fresh milk and information brochures in central locations in Attica and Thessaloniki, schools and companies where DELTA’s employees will invite people to participate in the game with key content the benefits of milk, as well as to share their own photos via social media with the #lovemilk hashtag, while taking part in a contest with DELTA’s gifts and delightful & nutritious dairy products.

Moreover, this year DELTA celebrates the 30th anniversary of its “Fresh Milk” product in a unique Fresh Pack® carton, which DELTA first released in the Greek market  which was so loved, remaining the No1 choice of consumers.

Each glass of DELTA’s fresh milk contains the effort of the Greek producers and of DELTA’ s people who devoutly cross Greece from edge to edge in order for everyone to enjoy it every day, fresh and in a qualitative manner!

#lovemilk . Love for milk.