Vivartia is the leading food company in Greece and one of the largest in Europe . Its brands are recognized by millions, reaching consumers in 30 countries whilst expanding across the world map. 2.5 billion Vivartia products are consumed every year reaching a regional market of 1 billion people. In Greece alone, 9 out of 10 households consume Vivartia's products, and 99% of consumers recognize its brands. While Vivartia innovates within the Greek market, it has transcended national borders, representing an outward-looking economic powerhouse which showcases Greek entrepreneurship internationally, whilst at the same time making a substantial contribution to the growth of the national economy.

Vivartia's success is based first and foremost on its respect for the consumer, and its tireless daily efforts to supply the best possible value in the form of healthy, quality products.

Formed in September 2006, following the absorption by DELTA Holding of DELTA Dairy S.A., Chipita S.A., Goody's S.A. and General Frozen Foods – Barba Stathis S.A., -- all well respected companies with long and solid traditions and heritage -- Vivartia is now comprised of four divisions: Dairy and Drinks; Bakery and Confectionery; Foodservices and Entertainment; and Frozen Foods.

Vivartia's leading position is attributed to innovative and quality brands that offer nutritional and healthy food choices, pioneering aspiration, and a huge potential for growth. It has adopted an organizational system which is able to cope with the demands of its business position in an ever – changing competitive environment, as well as the constant increase and evolution of its workforce. Its potential for development was visible in its first financial results, where the targets of profitable growth and increased cash flow were successfully achieved. The company's continuous success is also reflected in the first half of 2007 with Group sales having increased by 15,6%, reaching €517,6 mil. in the corresponding period of 2006, EBIDTA by 16,7% and net profit by 9,4%.

Vivartia's success at a national and international level was intensified through the company's alliance with Marfin Investment Group (MIG). MIG's prevailing capitalization has the ability to become the driving force for Vivartia's further development, helping the Company to materialize its strategy goals, maintain its pole position in Greece and at the same time to take advantage of the high rates of growth on markets in Europe, the Middle East and Africa .

During 2007, Vivartia, faithful to these strategic goals for further expansion to the European market, proceeded in the conclusion of two most important acquisitions. In April, the Company signed the agreement for the acquisition of United Milk Company A.D. (UMC), leading company in the Bulgarian milk market, while it recently it completed the acquisition of Christie's Dairies Public LTD., a Cypriot company.

Vivartia's business success is totally aligned with its principles of Corporate Social Responsibility, as the Company's belief is that business development cannot exist without commitment to the people and to the social economic life of the regions where it operates. Vivartia's programs are based not only on its business strategy, but on the responsibility for the quality of the products it produces, the jobs it provides, the taxes it pays, and the value it creates on a daily basis for all its stakeholders. In this spirit , Vivartia's program is aimed at making a substantial contribution in the sectors of education, health, culture and the economy.